BrandingWeb· 2025

An identity built on negative space, for a restaurant that treats it as the main ingredient.

Original Yohaku identity card mockup on wood and stone.
Yohaku lunch campaign displayed on a phone beside a limestone block.
Concept of lacquered chopsticks with a Yohaku paper band and ceramic rest on a timber counter.
Yohaku identity and sushi photography presented on a stone plinth.

Yohaku

Identity and reservation site for an omakase restaurant in Tokyo.

Branding, Web

Yohaku — meaning "margin" or "blank space" — is an eight-seat omakase counter in Tokyo built around restraint. The identity needed to hold that same quiet confidence, and the site needed to do one job well: get the right guests to book.

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