An identity built on negative space, for a restaurant that treats it as the main ingredient.
Yohaku
Identity and reservation site for an omakase restaurant in Tokyo.
Branding, Web
Yohaku — meaning "margin" or "blank space" — is an eight-seat omakase counter in Tokyo built around restraint. The identity needed to hold that same quiet confidence, and the site needed to do one job well: get the right guests to book.